First and foremost, the COVID-19 outbreak (or any tragedy for that matter) should not be seen as merely a marketing opportunity or to be used in a sharky sales scheme. The health of the millions of individuals at risk & the growing impact on our global economy should continue to be the utmost priority.
Things are changing daily and your digital presence may be the only way to communicate with your audience. You may be wondering what’s appropriate right now and how to stay connected and respect social distancing.
Amidst all of the COVID-19 restrictions, your digital presence & brand identity have never been more vital. While no one could have predicted the extent of world-wide quarantine measures, we are equally as blind to the affects on our businesses & economy. We are making decisions quickly, based off the limited information we have now.
You may be asking yourself:
- How will I respond to to my clients?
- What will I share when I email my customers?
- How can I reach consumers if I don’t have a digital presence?
- How do I maintain my brand authenticity and maintain respect to the serious nature of the situation?
Having a solid brand presence and digital marketing strategy will be vital in navigating the effects of COVID-19 on each of our individual businesses. While navigating your communication regarding COVID-19 and your individual business needs, maintain your brand values and voice, but with respect.
No one plans for a world-wide pandemic. However a solid brand identity and marketing strategy provides you with the key tools and functions within the business and how to adjust to significant shifts.
What is your strategy? Not sure?
Helpful COVID-19 Related Resources:
- Small Business Association:
- Centers for Disease Control and Prevention (CDC):
*This article is not intended to provide facts regarding COVID-19. This article reflects our perspective as of March 15, 2020.