Font Usage Guidelines

Let’s talk about fonts – they are the spirit that gives life to a design, giving it character, style, and personality. Sadly, not all fonts are created equal. Some are totally free to use, while others require a license for commercial use. In this post, we’re gonna chat about the different types of fonts and […]

The 3 Key Objectives of Branding (Aren’t Marketing)

Branding and marketing go hand-in-hand, but they aren’t the same. Marketing encompasses all the actions you take to put your brand into people’s line of sight. Branding, on the other hand, has more to do with creating a consistent identity that your customers will recognize and adore. So what are the three main goals of […]

Your Logo Isn’t Your Brand; It’s Just The Most Visible Part Of It

When you think of any business, the first thing that comes to mind is probably its logo and wordmark. Although these icons are easy to recognize and associate with a particular company, they are not the entirety of a brand. What Is A Logo? A logo is an illustration or graphic that acts as the […]

The Thoughtful Entrepreneur

Intentionality means changing your perspective on how you show up in the world. Viim and their team offer a one-day-long discovery call for their new clients that aligns their vision, their business’s vision, and their team’s vision.

Organized Holistically Podcast Interview

Ready to take a trip to the warehouse? Tune in as I break down your “branding warehouse” and how to cohesively strategize your content to fill your marketing vehicles!

Learn what and when to post to social media

In this episode, I have the pleasure of speaking with Viim owner, Steph Hilfer, who is a very enthusiastic, positive and energetic person. I don’t think I’ve ever seen her without a huge smile on her face.  She started Viim (Visual, Integrated, Intentional marketing) in 2018 and went full-time in her business at the end of 2020.

What you manifest is before you.

Sparked by the original quote by Garth Stein, “That which we manifest is before us; we are the creators of our own destiny. Be it through intention or ignorance, our successes and our failures have been brought on by none other than ourselves.” I’m not sure where I first heard this quote, but “What you […]

COVID-19; and the importance of your digital presence.

First and foremost, the COVID-19 outbreak (or any tragedy for that matter) should not be seen as merely a marketing opportunity or to be used in a sharky sales scheme. The health of the millions of individuals at risk & the growing impact on our global economy should continue to be the utmost priority. Things […]