Creating a Unique and Personalized Brand | The W2 Prison Break Show

Paired next to my irrational fear that I’d end up 16 & pregnant (thanks MTV)… I’ve always had this fear that I’d end up in prison! Well, it turns out I’ve been imprisoned, but in a different way than I had ever realized, I was in a W2 Prison!! No more! Since starting Viim and […]

Font Usage Guidelines

Let’s talk about fonts – they are the spirit that gives life to a design, giving it character, style, and personality. Sadly, not all fonts are created equal. Some are totally free to use, while others require a license for commercial use. In this post, we’re gonna chat about the different types of fonts and […]

Viim’s Steph Hilfer On Smart Real Estate Coach Podcast

Our very own Steph Hilfer recently spoke with Smart Real Estate Coach’s Chris Prefontaine about personal branding. It’s not every day you get invited to speak on a popular podcast. However, that’s exactly what happened to Steph when she was approached by real estate investment coach Chris Prefontaine, who previously appeared on Steph’s broadcast, to […]

Steph as a Guest on Goals To Results!

I was so excited to be a guest on the Goals to Results podcast with host Dennis Riley! The episode is now available! Check it out here: Here’s a quick synopsis of what we chatted about on the episode: While I started my branding agency, Viim, back in 2018, I’ve always been a bit […]

The 3 Key Objectives of Branding (Aren’t Marketing)

Branding and marketing go hand-in-hand, but they aren’t the same. Marketing encompasses all the actions you take to put your brand into people’s line of sight. Branding, on the other hand, has more to do with creating a consistent identity that your customers will recognize and adore. So what are the three main goals of […]

Your Logo Isn’t Your Brand; It’s Just The Most Visible Part Of It

When you think of any business, the first thing that comes to mind is probably its logo and wordmark. Although these icons are easy to recognize and associate with a particular company, they are not the entirety of a brand. What Is A Logo? A logo is an illustration or graphic that acts as the […]