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You pour time, effort, and expertise into delivering an exceptional service, but does your brand truly showcase your professionalism, credibility, and the value you bring to your customers?
Many businesses invest in refining their craft, optimizing their services, and improving customer experience, yet their branding doesn’t fully reflect that same level of excellence. A well-structured, cohesive brand can help businesses build trust, attract the right customers, and stand out in a competitive market.
That’s exactly why E&M Outdoor Services came to us—not to fix something broken, but to solidify and enhance what was already strong.
Founded in 2015 by Edward and Melissa Arens, E&M Outdoor Services has grown into one of Wright County’s leading lawn care providers. With a reputation built on exceptional customer service and meticulous attention to detail, they wanted their brand to be as structured, versatile, and impactful as the work they deliver daily.
We partnered with them to refine and strengthen their brand identity, ensuring that every customer touchpoint reflected the professionalism and excellence they stand for.
E&M Outdoor Services already had a strong logo, but we helped them complete their Logo Suite by adding a horizontal variation—a simple yet high-impact addition that ensures adaptability across multiple brand applications.
Some spaces don’t have room for a tall, stacked logo, and that’s where a horizontal version shines. It’s designed to fit website headers, email signatures, and letterheads—anywhere vertical space is tight. This addition keeps their branding consistent, polished, and instantly recognizable, no matter where it appears.
Should we show their logo suite page?
We should! Thanks for pointing that out Steph! I’ve added their logo suite to the portfolio page.
Color isn’t just about aesthetics—it shapes how a brand is perceived and how easily it can be recognized.
E&M Outdoor Services’ greens and browns were already a strong reflection of their industry, symbolizing growth, stability, and trust. We helped refine and define their Color Suite to ensure it remains impactful and accessible in every application.
Primary Colors:
For a business that serves a broad customer base, including homeowners and commercial clients, ensuring clear contrast and legibility was essential. With thoughtfully selected values and pairings, this Color Suite allows E&M Outdoor Services to stand out while remaining functional across print and digital.
A brand’s typography plays a crucial role in its tone, professionalism, and clarity. Instead of changing what worked, we structured E&M Outdoor Services’ existing typography into a clear, intentional system to reinforce brand consistency.
Primary Font Suite
Secondary Font Suite
This Typography Suite keeps E&M Outdoor Services’ branding strong, structured, and professional, ensuring every customer-facing communication—digital or print—feels polished and aligned.
As E&M Outdoor Services continues to grow, so does the need for effective communication that nurtures relationships and keeps them top-of-mind with their customers.
We took the lead on their email marketing strategy, ensuring every campaign was thoughtfully crafted to drive engagement and action.
For a service-based business like E&M Outdoor Services, email marketing isn’t just about promotions—it’s about staying connected with customers, offering value, and reinforcing trust though:
With compelling content and performance tracking, we’re helping E&M Outdoor Services turn email marketing into a powerful tool for business growth and customer retention.
Your brand deserves to connect, inspire, and thrive—just like we’ve done for Kirby Nelson Orthodontics. If you’re ready to transform your brand into something unforgettable, it’s time to take the next step.
To discuss your vision:
To see how we can bring your brand to life:
A great brand isn’t just built—it’s maintained. That’s why we created a custom brand book for E&M Outdoor Services, ensuring clarity and consistency in their marketing and visual identity.
More than just a collection of design elements, this book captures their brand’s essence, structure, and story, making it an essential tool for future marketing initiatives, partnerships, and design projects.
Everything from their refined Logo Suite to the carefully curated Color Suite and Typography guidelines is laid out in detail, allowing their team to keep branding cohesive across every touchpoint.
