FAQ
CBMO
What is Collaborative Brand & Marketing Oversight (CBMO)?
Think of CBMO as having a trusted strategic partner who’s invested in the long-term success of your business.
Instead of navigating every branding, marketing, and business decision on your own, you’ll have someone who understands your brand, helps you prioritize what matters most, and keeps everything moving in the same direction.
Some conversations might focus on your website.
Others might be about your messaging, marketing, an upcoming launch, or simply helping you decide what deserves your attention next.
The goal isn’t to give you more to do.
The goal is to give you greater clarity, stronger momentum, and the confidence that comes from knowing someone is helping you see the bigger picture.
Strategy
How do I know if I need a new website or just need to update the one I have?
Start with what you need your website to do for your business. Your website should represent your brand, guide your audience, save you time, create efficiencies, and support growth. If your current website can evolve to do those things, improving it may be the right move. If it can’t, it may be time to consider something new.
Either way, strategy comes first. Before making changes, get clear on the role your website needs to play in your business and how it connects to your brand, marketing, and goals.
Website Design & Development
What do I actually need on my website?
It depends on your business, your audience, and your goals. There isn’t one website formula that works for everyone.
What matters is that your website has a clear job to do. It should represent your brand, make it easy for people to navigate and understand where to go next, and support the way your business is growing. That’s why we start with strategy first and build from there.
Do I need to have all my website content ready before we start?
You don’t need to have your entire website figured out before starting the conversation. We begin every website with a conversation about your brand, your goals, and your budget so we can determine what your website needs and create a custom quote around it.
The important part is getting clear on what you need your website to do for your business. From there, we can determine the right next step.
The Strategy Room
What do we actually talk about in The Strategy Room?
Whatever is happening in your business! There isn’t a predetermined topic or presentation. Bring a question, challenge, roadblock, idea, or opportunity and we’ll talk through it together.
Conversations can cover marketing, branding, business growth, lead generation, pricing, offers, team challenges, accountability… or whatever has you feeling a little stuck.
What if I don't have a question to ask?
That’s okay! You don’t have to come to The Strategy Room with a question prepared.
A big part of the value is hearing what other business owners are working through. Someone might ask about their marketing, pricing, team, or growth and suddenly you’re thinking, “WAIT… I need to know this too.”
Sometimes the conversation you didn’t know you needed ends up being the most helpful one.
How often does The Strategy Room meet and how much does it cost?
The Strategy Room is $49/month and includes two live virtual strategy sessions each month.
You’ll join Steph and fellow business owners for interactive strategy discussions where you can ask questions, get feedback, hear different perspectives, and learn from what other business owners are experiencing.
